If there were ever a reason NOT to display your corporate identity
all over your delivery trucks, wouldn't you think it would be because just from
your company's name everyone knows what's inside? And especially if what's
inside is usually CASH?
I saw a Brink's truck
this morning. Duh...why do they splash the name all over the trucks if they
really want to show how secure they are?
Brink's, which has been in business since 1859, famously transported the Hope Diamond from an auction house to its buyer's
home--year not stated in the Wikipedia article.
I also often wonder why other high-demand-oft-stolen merchandise is hauled in
trucks that blatantly advertise what's inside. Some commercial outlets do it
right. Have you ever seen a Nordstrom delivery truck?
They're out there, but they're identifiable only by a certain code in the truck
ID. I think that's smart!
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